3 online marketing tips businesses in Kenya should adopt in 2019

online marketing Kenya

For a startup or small and medium enterprise, having in place an online marketing strategy is essential part for the success of the whole business plan. Before I dive in into the tips, I just want to define exactly what it is online marketing.

So what’s online marketing or digital marketing?

Basically online marketing or also referred to us internet marketing means using the web for your marketing methods, whether it’s for advertising, sales, or branding. For your small business, you could also use a variety of web-based methods like social media, websites, email, or an online store to reach your target audience.

Businesses in Kenya have adopted this and you can see that by the number of Facebook pages, Google Ads, promoted tweets on Twitter and even both DIY websites and custom website designs. In fact Kenya is one of the countries known to have a vibrant and active user base on twitter also know us KOT (Kenyans on twitter).

While most small and medium enterprises have adopted digital marketing, in this post I would want us to look at some of the quick tips, Kenyan businesses can start to leverage on to even get better results for their online marketing efforts.

  • Build a relationship with clients on social media platforms

Social media marketing allows you to keep in touch with your customers. More importantly, they’re able to see your posts on their personal timelines, mixed in with updates from their friends. Most business focus on immediately sharing their value proposition without first kick-starting a conversation.

I encourage while posting your products and services, try and use other conversational methods like collecting feedback, conducting quizzes or even just checking well-being of your clients, this would encourage customers to identify and engage with your brand even more.

  • Online brand optimization

Most people refer to this us Search engine optimization, I like referring to this us brand optimization, because the main goal here is for example if you have cupcake business you want anyone searching on Google, social media or even personal chitchats, your business name comes up first before any other competitor business.

In order to achieve success on brand optimization, a lot goes into play and perhaps this is a post on its own. Well here at Webmoja studio we focus on content marketing, email marketing and social media. Perhaps my quick tip would be start collecting email list and leverage on that, so that you can engage with your customers even more.

  • Measure success of your online marketing efforts

One of the key benefits of online marketing tools available is the ability to extract key data to measure the success of your marketing efforts. While this is a key benefit most enterprises in Kenya lack the capacity or knowledge of understanding this metrics and gradually optimizing their efforts to get the most of internet marketing campaigns.

My quick tip would be not matter what your budget is, try and get a digital marketing company or individual consultant who can help you understand this data. Professionals in this area can save you a lot of time and money by immediately suggesting best ways you can improve your digital marketing campaigns.


Well that’s it for today, next time I will cover more in depth about email marketing, and the significance of building an email list to your digital marketing strategy. I have also published a post better ways business can specifically leverage on Facebook platform to increase their incoming leads

If you have more tips or suggestions please share them on the comment section below. Remember here at Webmoja studio we focus on helping enterprises in Kenya build a sustainable online presence


I'm Patrick Mwachugu, front-end developer and digital marketing consultant. I have over 8 years in web design. I specialize in WordPress CMS websites. I frequently share my knowledge here and other blogs on some of the new trends in web design and online marketing tips in general.


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